Attract younger recruits

Millennial and Gen Z job seekers are looking for careers that offer more than just a wage at the end of each month. When considering a new position, people want to feel a sense of enjoyment and pride, to be challenged and feel valued as part of their working day.

The funeral services industry offers new recruits with more than just a job – but the opportunity to carve a career in a personally and professionally fulfilling sector. Highlighting these elements can be truly inspiring to potential applicants.

Connect2Care are here to help you employ the right people with the right values and attributes with our free apprenticeship recruitment service.

Carve a career path

The funeral services profession offers numerous ways for employees to progress up the career ladder. Apprenticeship training creates clear career pathways for potential employees without any sector experience to grow their skill set and develop their prospects. 

With the core attributes of compassion, having a customer-centric mindset and the ability to be decisive at all the right moments, employees will have the opportunity to shine in the sector with the training support of an apprenticeship.

Career seekers are driven by development opportunities. By demonstrating that your business is invested in your employees’ continuous professional development helps you to stand out from other employers to attract the most desirable candidates.

Invest in fresh talent

Many providers in the funeral services industry struggle to attract talent, with the shortage of qualified staff being the main barrier to recruitment. However, encouraging ‘new to the industry’ candidates to apply for jobs could be a cunning way to attract a younger wave of employees to become funeral professionals.

On-the-job training, such as an apprenticeship, means learners can gain a nationally recognised qualification whilst putting their new skills straight into practice. An apprenticeship could transform these new recruits with little to no experience into valuable, adaptable and highly skilled employees.

Plus, these recruits who you’ve nurtured through their training are more likely to stay loyal to your company and want to grow with your setting – saving you money on recruitment in the long run.


Useful resources

National Insurance breaks


Off-the-job training


Apprenticeship levy


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